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A runner

After a festive period packed with rich foods and relaxation, many people enter January looking to regain their fitness momentum.

But, is it possible that Artificial Intelligence be transforming the fitness industry by providing an option to personal trainers?

Personalized Plans and Flexible Schedules

One fitness enthusiast employed an artificial intelligence application for last-minute preparation for the a major running event.

This young woman from a town in Wales explained she appreciated the freedom to ask it questions any time of day – something she felt was unavailable with a personal trainer.

Leah used an AI-powered running app that provided her personalised plans with audio coaching and pace setting for her first half marathon in 2024.

She said she asked it to create a plan merging cardio and the gym, and it produced an multi-week programme customized to her race date and objectives.

Leah then tweaked the schedule to suit her daily routine, which she said was highly practical.

The following year, she chose a different tool because it was cheaper and she could ask it questions at any time. She finished a full minute quicker than her goal time.

She said she did not want the pressure from a human personal trainer.

"With artificial intelligence you have to find your own drive, which I actually prefer," she added.

A weightlifter

Significant Strength Gains

Meanwhile, Richard Gallimore, in his twenties, based in Swansea, has been using AI for his exercise and nutrition programs, and said he has achieved peak strength, boosting his bench press from a lower weight to a much heavier load.

He turned to a AI assistant for help after being forced to walk a running event.

"I realized I need to sort myself out," he commented.

This no-cost application built a workout and diet plan personalized to his aims, and created structured routines.

"I train for about two hours a day and I've seen a real difference," he added.

The Expense Contrast: AI vs. Traditional Coaching

A recent survey in late 2024 compared prices for 17 of the biggest fitness chains and found the average membership cost was around £38 per month, based on standard memberships.

Fees started at a lower price at the cheapest provider to £132 at the highest-priced.

Based on further data, fitness coaches set their own rates, typically a range of thirty to sixty-five pounds per 45-60 minute appointment outside London and about a similar range in London.

Clients will often hire a trainer once or twice a week and work with them for a short period, however these agreements are often adaptable.

Dafydd Judd

The Irreplaceable Human Element

Personal trainer Dafydd Judd, from the Welsh capital, acknowledged artificial intelligence can be beneficial to speed up progress, but believes it will not supplant the personal interaction and responsibility that in-person coaching provides.

The 37-year-old, who has 12 years experience as a trainer, focuses on senior clients and injury rehabilitation. He mentioned a number of his trainees also use technology.

"In my opinion it's extremely useful, additional information is positive," he stated.

"I believe the more that people are connected digitally the more they'll want personal contact because they want the warmth from the comprehension that is absent from a machine," he added.

The trainer said Artificial intelligence can inform clients and make guidance more efficient.

But, he said real commitment comes when people show up in person for their sessions.

"No matter how helpful as it is at the middle of the night, a digital tool won't keep you accountable at early morning before work," he added.

For many, he said, the gym is a space to disconnect from devices and stop being glued to screens.