{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess today's movie theaters.
The biggest shock the cinema world has witnessed in 2025? The return of horror as a main player at the UK box office.
As a style, it has impressively outperformed earlier periods with a 22% rise compared to last year for the UK and Ireland film earnings: £83.7 million in 2025, versus £68.6 million last year.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” says a cinema revenue expert.
The big hits of the year – a recent horror title (£11.4 million), another hit film (£16.2m), The Conjuring Last Rites (£14.98 million) and 28 Years Later (£15.54 million) – have all remained in the theaters and in the audience's minds.
Even though much of the expert analysis centers on the standout quality of renowned filmmakers, their triumphs suggest something shifting between moviegoers and the genre.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” says a content buying lead.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But outside of aesthetic quality, the consistent popularity of horror movies this year indicates they are giving cinemagoers something that’s highly necessary: catharsis.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” notes a film commentator.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” says a prominent scholar of horror film history.
Against a real-world news cycle featuring war, border tensions, far-right movements, and environmental crises, witches, zombies and vengeful spirits strike a unique chord with viewers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” states an star from a successful fright film.
“It’s the idea that capitalism sucks the life out of people.”
From film's inception, societal turmoil has shaped horror.
Analysts point to the rise of German expressionism after the the Great War and the turbulent times of the 1920s Europe, with movies such as early expressionist works and the iconic vampire tale.
This was followed by the Great Depression era and classic monster movies.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” explains a historian.
“So it reflects a lot of anxieties around immigration.”
The boogeyman of border issues shaped the newly launched rural fright The Severed Sun.
The filmmaker explains: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Arguably, the current era of praised, culturally aware scary films commenced with a sharp parody debuted a year after a divisive leadership period.
It introduced a new wave of innovative filmmakers, including several notable names.
“That period was incredibly stimulating,” comments a director whose movie about a murderous foetus was one of the era’s tentpole movies.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The director, currently developing another scary story, continues: “During the past decade, viewers have become more receptive to such innovative approaches.”
Simultaneously, there has been a reconsideration of the overlooked scary films.
Recently, a new cinema opened in London, showing cult classics such as The Greasy Strangler, The Fall of the House of Usher and the 1989 remake of Dr Caligari.
The fresh acclaim of this “rough and rowdy” genre is, according to the venue creator, a clear response to the calculated releases pumped out at the theaters.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he states.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Fright flicks continue to upset the establishment.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” notes an authority.
Alongside the return of the mad scientist trope – with multiple versions of a literary masterpiece imminent – he anticipates we will see horror films in 2026 and 2027 responding to our modern concerns: about artificial intelligence control in the near future and “vampires living in the Trump tower”.
Meanwhile, a biblical fright story The Carpenter’s Son – which narrates the tale of holy family challenges after the nativity, and includes well-known actors as the divine couple – is set for release in the coming months, and will certainly cause a stir through the religious conservatives in the America.</